Why Email Marketing Still Works

Email marketing remains one of the most effective digital marketing tools available today. It offers unmatched return on investment, allows for highly personalized messaging, and keeps your brand front and center with customers who’ve already expressed interest.

Whether you're nurturing leads, driving sales, or re-engaging past customers, our email marketing services are designed to deliver the right message at the right time. We support Fresno businesses and beyond with fully-managed email campaigns, automation systems, and performance tracking that drive measurable growth.

Our Email Marketing Services Include

• Campaign Strategy & Planning – We help you define clear objectives and map out campaign timelines, target segments, and messaging goals.
• Email Copywriting & Design – Professionally written and beautifully designed emails that align with your brand voice and inspire action.
• List Segmentation – Organize your contacts into targeted groups based on behavior, preferences, purchase history, and more.
• Automated Email Sequences – Build flows that engage leads, onboard customers, send follow-ups, and win back inactive contacts—on autopilot.
• CRM Integration – Seamless connection between your email platform and customer relationship management tools for deeper personalization and smarter targeting.
• A/B Testing – Optimize open rates, click-throughs, and conversions by testing subject lines, layouts, CTAs, and send times.
• Performance Analytics – Real-time reporting on deliverability, engagement, conversions, and ROI.

Who We Help

Our email marketing services are ideal for businesses that want to connect consistently with their audience and turn email into a predictable revenue channel. We work with:

• eCommerce brands promoting new products and offers
• Service providers delivering automated appointment reminders and follow-ups
• Coaches, consultants, and educators nurturing leads through email funnels
• Local businesses building loyalty with newsletters and promotions
• Franchise and multi-location brands managing segmented lists across regions

Our approach is scalable and flexible, making it ideal for Fresno businesses and companies with broader geographic reach.

Email Automation That Converts

Manual emails are time-consuming and often inconsistent. We help you build smart, automated flows that increase efficiency and boost conversions. Examples of automated sequences we build include:

• Welcome and onboarding sequences
• Lead nurturing campaigns
• Abandoned cart follow-ups
• Upsell and cross-sell messages
• Win-back and re-engagement emails
• Birthday and milestone messages

Every automation is tailored to your business, your buyer journey, and your brand voice—so the experience feels personalized even at scale.

Our Process

1. Discovery – We assess your audience, objectives, and existing email infrastructure (if any).
2. Planning – We map out your campaigns, automations, and content plan for the coming months.
3. Execution – We write, design, schedule, and test your emails using industry best practices.
4. Optimization – We track results and make ongoing adjustments to improve performance and profitability.
5. Reporting – You receive regular insights and performance data so you can measure ROI and refine strategy.

Why Choose VOIGT for Email Marketing?

At VOIGT, we don’t just send emails—we build systems that help you scale. Our team has years of experience managing complex email campaigns across industries and platforms. From Mailchimp and ActiveCampaign to Klaviyo and HubSpot, we work with the tools that align with your goals and tech stack.

We combine strategic thinking, creative messaging, and data-driven optimization to deliver email campaigns that resonate and convert. Whether you’re starting from scratch or looking to level up, we build a system you can grow with.

Serving Fresno and Beyond

While we frequently support clients in the Fresno area, our email marketing services are not limited by geography. All of our tools, reporting systems, and campaign management solutions are cloud-based and scalable. Whether you’re focused locally or managing national audiences, we provide the same level of detail, personalization, and performance optimization.

Start Building Better Email Campaigns

Email marketing is more than just sending messages—it's about building relationships, reinforcing your brand, and creating consistent revenue opportunities. With the right strategy and automation tools, your email list can become one of your most valuable business assets.

Let’s work together to design a smarter, more effective email marketing program that works for your business—wherever your customers are.