What Makes a Great Landing Page?

Landing pages are focused web pages created with a single objective—usually to generate leads or drive sales. Unlike full websites, landing pages eliminate distractions and guide users toward taking one clear action.

A great landing page is fast, persuasive, and highly targeted. It matches your campaign messaging, addresses objections, and uses visual hierarchy to direct attention where it matters most. Our Fresno landing page design services help businesses create pages that not only look great but also convert consistently.

Our Landing Page Design Services

• Custom Page Design – Visually compelling pages tailored to your brand and your audience's expectations.
• Conversion-Focused Layouts – Designs built around high-performing structures proven to maximize form submissions and calls.
• Clear, Persuasive Copy – Messaging that speaks directly to user needs, pain points, and motivations.
• Responsive Design – Pages that work flawlessly across desktop, tablet, and mobile devices.
• A/B Testing Capabilities – Options to test headlines, CTAs, layouts, and other key variables to improve conversion rates.
• Fast Load Times – Optimized assets and clean code for performance that reduces bounce rates.
• Lead Capture Integration – Connected forms that push leads into your CRM, email system, or automation platform.

Use Cases for Landing Pages

Landing pages are ideal for campaigns where a focused user journey is critical. We build pages for:

• PPC and paid social ad campaigns
• Email marketing campaigns
• Special offers and promotions
• Event registrations or webinar sign-ups
• Service-specific lead generation
• Product launches and pre-orders

Whether you're targeting Fresno customers or reaching broader markets, a high-quality landing page makes your traffic more valuable.

Why Focused Design Converts Better

Unlike general website pages, landing pages are designed for one goal—and they’re extremely effective when done right. Our landing pages reduce distractions, remove decision fatigue, and guide users directly toward your desired outcome.

This includes optimized headline placement, trust signals like testimonials or guarantees, compelling visuals, and high-contrast CTAs. Every design element serves a purpose in helping your visitor convert.

Our Design Process

1. Strategy Session – We clarify your campaign objective, audience, offer, and ideal outcome.
2. Wireframe & Content – We map out the structure and develop messaging to support conversions.
3. Design & Build – We design a beautiful, responsive page using proven UX and conversion principles.
4. Testing – We test across devices, optimize load times, and verify integration with tracking or CRMs.
5. Launch & Optimize – After launch, we offer data-driven optimization suggestions based on performance.

Who We Help

Our landing page services are ideal for:

• Service-based businesses capturing leads
• eCommerce brands promoting new products
• Medical and legal offices running local ad campaigns
• Event coordinators promoting sign-ups
• Agencies and consultants building email lists or sales pipelines

We work with brands in Fresno and beyond—wherever there’s a need to improve ROI from paid traffic or direct marketing.

Why Choose VOIGT?

With over 15 years of experience in digital marketing, VOIGT understands that design alone isn’t enough. We combine smart strategy, compelling copy, and persuasive design to create landing pages that deliver real, trackable results. Our process is collaborative, our designs are custom, and our goal is simple: conversions that fuel growth.

We work across all major platforms including WordPress, Shopify, ClickFunnels, and custom-coded solutions. Whether you need a single page or multiple variations for testing, we deliver high-performance design tailored to your campaign and brand voice.

Support for Fresno and Beyond

While many of our clients are located in Fresno, we support campaigns in multiple cities, regions, and industries. Our landing page design services are completely scalable and adaptable, making them a strong fit for both local businesses and national campaigns.

Let’s Turn Clicks into Customers

Every marketing campaign needs a solid destination. Our landing page designs give your visitors a reason to take the next step—whether that’s filling out a form, booking an appointment, or making a purchase.

Let’s build a page that converts your traffic into real, measurable results.