Why Pay-Per-Click Advertising Works

PPC (pay-per-click) advertising gives your business instant visibility on platforms like Google, YouTube, and social media. When executed properly, PPC drives highly targeted traffic to your site, generates leads quickly, and maximizes your marketing return on investment.

Our PPC services help Fresno businesses—and businesses in surrounding areas—launch high-performance ad campaigns that are carefully structured, continuously optimized, and aligned with your goals. Whether you're promoting a product, service, or local brand, PPC puts you in front of the right people at the right time.

Our PPC Services Include

• Google Ads Management – Full setup, management, and optimization of search, display, and retargeting campaigns.
• Keyword Research & Strategy – In-depth analysis to find high-converting search terms with strong intent and manageable competition.
• Landing Page Optimization – Custom landing pages that improve Quality Scores and drive more conversions per click.
• Ad Copywriting – Compelling, benefit-driven ad messaging that stands out in competitive search results.
• Conversion Tracking Setup – Track every form submission, phone call, and purchase with accurate reporting.
• Audience Targeting & Remarketing – Reach users at different stages of the buying process with smart audience segmentation and retargeting flows.
• Budget & Bid Management – Ensure efficient use of your ad spend with ongoing bid adjustments and A/B testing.

Who Our PPC Services Help

PPC can benefit nearly any business that wants to drive leads, appointments, or sales quickly. We support clients in Fresno and beyond across industries like:

• Home services (HVAC, plumbing, electrical)
• Medical and dental practices
• Legal and consulting firms
• Retail and eCommerce stores
• Real estate and property management
• Education and coaching services

Whether you're new to advertising or looking to improve ROI on existing campaigns, we build PPC strategies that are performance-focused and scalable.

Platforms We Manage

We help you reach your audience across major advertising platforms including:

• Google Search & Display Network
• YouTube Ads
• Meta (Facebook & Instagram Ads)
• LinkedIn Ads (for B2B campaigns)
• Bing Ads and Microsoft Advertising
• Amazon Ads

Each platform is used strategically based on your business type, target audience, and campaign objectives.

Our Process

1. Strategy & Planning – We define your goals, research competitors, and build a campaign roadmap tailored to your business.
2. Campaign Setup – We create your ads, set targeting criteria, and implement conversion tracking for full performance visibility.
3. Launch & Testing – We launch your campaigns and monitor early performance, adjusting bids and creative for optimal results.
4. Optimization – Ongoing testing and refinements ensure your campaigns improve continuously over time.
5. Reporting – You’ll receive clear reports that show where your ad dollars are going and how they’re performing.

Why PPC with VOIGT?

VOIGT is more than just an ad management provider—we’re strategic partners who align advertising campaigns with long-term growth goals. With over 15 years of experience managing paid media, we know how to eliminate wasted ad spend and focus your budget on what actually works.

We don’t set and forget. Every account is actively monitored, analyzed, and refined to squeeze the most value out of every click. You’ll always know what we’re doing, why we’re doing it, and how it impacts your business.

Serving Fresno and Clients Across Regions

We frequently partner with businesses in Fresno, but our PPC services are not confined to one location. Because digital advertising is platform-based, we can support campaigns for businesses targeting any city, region, or demographic. Whether you're hyper-local or nationally focused, our PPC approach adapts to your goals and growth stage.

Get More from Every Ad Dollar

If you're ready to grow traffic, leads, and revenue through precision-targeted digital advertising, PPC is one of the most effective ways to get there. But it takes strategy, testing, and expert management to succeed.

Let’s work together to build a high-performing PPC strategy that generates real, measurable returns for your business.