Conversion Rate Optimization (CRO) is how you extract more value from the traffic you already have. VOIGT provides CRO services for national and worldwide eCommerce brands and service-based businesses looking to increase revenue, leads, and bookings without increasing ad spend. Every optimization decision is driven by data, behavior, and measurable outcomes.
- Efficiency: higher conversion rates from existing traffic
- Revenue: increased sales and lead value without higher spend
- Clarity: optimization decisions backed by real user data
CRO Strategy
CRO is not about guessing what might work. It’s about understanding how users behave, identifying friction, and testing changes that improve outcomes.
- Data-led hypothesis creation
- User intent and behavior analysis
- Incremental, test-driven improvements
- Optimization aligned to business goals
Behavior & Data Analysis
Effective optimization starts with understanding what users actually do. We analyze behavioral data to identify friction points and missed opportunities.
- User flow and drop-off analysis
- Page engagement and interaction review
- Form, cart, and checkout behavior
- Device and traffic source performance
Testing & Experimentation
Testing validates what actually improves performance. We prioritize tests based on potential impact and data confidence.
- A/B and multivariate testing
- Messaging, layout, and CTA testing
- Checkout and form optimization tests
- Iteration based on statistically relevant results
eCommerce Conversion Rate Optimization
For national and worldwide eCommerce brands, CRO focuses on improving product discovery, decision-making, and checkout flow.
- Product and collection page optimization
- Cart and checkout friction reduction
- Trust signal and social proof placement
- Revenue-per-visitor optimization
Lead Generation CRO
Lead-focused CRO improves the quality and volume of inquiries. We optimize funnels to encourage action without sacrificing lead quality.
- Form design and field optimization
- CTA clarity and placement
- Trust-building content and structure
- Improved lead qualification paths
Measurement & Reporting
CRO only works when results are measurable. We track performance changes so improvements are tied to real outcomes.
What We Measure
- Conversion rate changes
- Revenue and lead lift
- User behavior improvements
- Test performance over time
Why It Matters
- Proof-based optimization
- Higher ROI from existing traffic
- Smarter marketing decisions
- Scalable performance gains
CRO FAQ
Is CRO only for eCommerce?
No. We provide CRO for national and worldwide eCommerce brands and service-based lead generation sites.
Do you require large traffic volumes?
Not always. We adjust optimization and testing strategies based on available data volume.
How long does CRO take to show results?
Initial insights often appear quickly, with compounding gains over time as tests accumulate.
Ready to Get More From Your Traffic?
Let’s optimize your site to convert more visitors into customers and leads.