VOIGT manages Google Local Service Ads with one goal: high-quality, bookable local leads. GLSA success isn’t about maxing out lead volume—it’s about categories, service areas, call quality, and tracking what actually turns into revenue. We build GLSA into a measurable system so every call, message, and dispute is tied to real outcomes.
- Lead Quality: fewer junk calls, more bookable jobs
- Efficiency: reduced wasted spend through dispute control
- Clarity: tracking tied to calls, bookings, and revenue
How Google Local Service Ads Work
Google Local Service Ads appear at the very top of search results for service-based queries. Businesses are charged per lead—not per click—and visibility is influenced by trust signals, responsiveness, and service relevance.
- Pay per lead (calls or messages)
- Google Guaranteed or Screened badges
- Ranking influenced by responsiveness and reviews
- Category and service alignment critical to quality
What We Manage
GLSA requires more than “turn it on and wait.” We actively manage the levers that influence both visibility and lead quality.
- Service categories and sub-categories
- Service areas and geographic tuning
- Business profile optimization and trust signals
- Call handling and responsiveness metrics
- Lead review and dispute workflows
Lead Quality Optimization
High lead volume means nothing if calls don’t book. We optimize GLSA around job fit, service relevance, and caller intent so your budget goes toward real opportunities.
How We Improve Quality
- Category refinement to remove irrelevant calls
- Service area adjustments to reduce poor-fit leads
- Call review and intent classification
- Feedback loops based on booked vs unbooked calls
What We Eliminate
- Out-of-scope service calls
- Price shoppers with no booking intent
- Wrong-location or wrong-category leads
- Duplicate or invalid inquiries
Dispute & Credit Management
Dispute management is one of the most overlooked parts of GLSA—and one of the most important. We build a repeatable process to review, classify, and dispute invalid leads so you recover wasted spend.
- Lead review and classification workflows
- Dispute eligibility identification
- Submission support and documentation
- Credit recovery tracking
Tracking & Reporting
GLSA reporting must connect leads to revenue. VOIGT builds tracking into the process so calls and messages are tied to bookings, job value, and real performance metrics.
What We Track
- Call and message volume
- Answered vs missed calls
- Booked vs unbooked leads
- Job value and revenue (when available)
Why It Matters
- Clear ROI visibility
- Smarter category and area decisions
- Improved lead quality over time
- Confident budget allocation
Who Google Local Service Ads Are Best For
- Home service businesses (HVAC, plumbing, electrical, roofing)
- Professional services (legal, medical, specialty services)
- Local businesses that rely on calls and bookings
- Multi-location service companies
GLSA FAQ
Is GLSA pay-per-click?
No. Google Local Service Ads operate on a pay-per-lead model.
Can low-quality leads be disputed?
Yes. Eligible leads can be disputed for credit. We manage dispute workflows as part of the process.
How do you measure GLSA success?
We track calls, messages, bookings, and revenue so performance is tied to real business outcomes.