VOIGT provides PPC management built for measurable return: clean structure, disciplined optimization, and reporting tied to real outcomes. We support national and worldwide eCommerce brands scaling revenue across paid channels, and local service-based businesses that need consistent, high-quality leads. A major difference in our process is simple: conversion tracking is built in—we track traffic quality, user actions, landing page performance, and revenue so decisions are based on truth, not assumptions.
- Efficiency: reduce wasted spend and improve cost per acquisition
- Scale: grow budget only where conversion quality is proven
- Clarity: reporting tied to tracked events, leads, and revenue
What We Manage
PPC only becomes predictable when tracking is clean, campaigns are structured correctly, and optimization is guided by conversion quality. We manage full-funnel paid media across major platforms and align campaigns to the outcome that matters: purchases for national and worldwide eCommerce brands and booked leads for service-based businesses.
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Google PPC (Search)
High-intent campaigns built to capture demand and drive qualified conversions. -
Google Local Service Ads
Local lead generation focused on call quality and booked jobs. -
Google Merchant Center
Feed health, Shopping visibility, and conversion-focused product strategy. -
YouTube Ads
Awareness + remarketing that supports demand generation and conversion lift. -
Facebook Ads
Prospecting, retargeting, and creative testing designed to convert. -
Instagram Ads
High-engagement placements tied into a measurable funnel. -
TikTok Ads
Creative-led acquisition with strong audience and funnel controls. -
Amazon Ads
Sponsored Products/Brands strategies to grow sessions and sales.
Conversion Tracking & Measurement
One of the biggest reasons PPC fails is that the reporting doesn’t match reality. VOIGT builds conversion tracking into the process so performance is measured by what matters: user actions, lead quality, and revenue. That means we can optimize based on truth and scale with confidence.
What We Track
- Website traffic quality (by source, campaign, and intent)
- Revenue and purchase performance (for national & worldwide eCommerce)
- User actions and events (forms, calls, key clicks, engagement signals)
- Landing page behavior and conversion rate performance
Why It Matters
- Cleaner optimization decisions (no guessing)
- Better budget allocation (cut waste faster)
- Improved landing page performance (conversion lift)
- Reporting that executives can trust
Google PPC & Search Ads
Google Search is where high-intent buyers show up ready to take action. We build keyword and intent structures that reduce irrelevant traffic, improve conversion rates, and protect budget with disciplined negative keyword management.
- Keyword strategy built around high-intent demand
- Ad group structure that improves relevance and Quality Score
- Negative keyword systems to eliminate waste
- Landing page alignment and conversion optimization recommendations
- Optimization guided by tracked conversion events (not just clicks)
Google Local Service Ads (GLSA)
Google Local Service Ads are built for service-based businesses that need calls now. We optimize for lead quality and booking outcomes, not just volume. That includes categories, service areas, dispute strategy, and call quality signals.
- Category and service selection aligned to profitable jobs
- Service area tuning to reduce low-quality calls
- Lead dispute and quality review process support
- Call tracking alignment and lead quality feedback loops
- Optimization tied to booked appointment outcomes
Google Merchant Center & Shopping
For national and worldwide eCommerce brands, Shopping performance depends on feed health and product strategy. We focus on Merchant Center stability, product visibility, conversion quality, and tracked revenue outcomes.
- Feed health checks and issue resolution support
- Product title and attribute strategy for visibility
- Shopping campaign structuring and segmentation
- Query mining and profitability focus
- Scaling based on tracked ROAS and revenue performance
YouTube Ads
YouTube supports demand generation and conversion lift when it’s built into a real funnel. We structure targeting and creative testing, then tie performance back to on-site behavior and downstream conversions.
- Audience strategy (prospecting + remarketing)
- Creative testing frameworks and iteration planning
- Placements aligned to funnel intent
- Measurement connected to tracked user actions and conversion impact
Facebook & Instagram Ads
Meta platforms perform best when creative and funnel structure work together. We manage audience strategy, creative testing, and retargeting systems that turn attention into conversions—measured through tracked events and outcomes.
- Creative-led testing and iteration cycles
- Prospecting and retargeting structure
- Conversion optimization based on event quality
- Budget shifting based on tracked results and performance proof
TikTok Ads
TikTok is a creative-first platform. We focus on hooks, velocity, and conversion pathways that support either sales for national and worldwide eCommerce brands or lead generation for service businesses—measured with real event tracking.
- Creative testing plan (hook, angle, offer)
- Audience and funnel structure that reduces volatility
- Retargeting that captures warmed traffic
- Tracking validation for accurate reporting and optimization
Amazon Ads
Amazon Ads require keyword control, listing readiness, and performance discipline. We manage campaigns with a focus on profitable growth, including query harvesting, negative targeting, and structure built around your best ASINs.
- Sponsored Products and Sponsored Brands strategy
- Keyword research, harvesting, and negative management
- Campaign structure aligned to ASIN performance
- Optimization based on conversion rate and profitability
Optimization Process
Our PPC work is systematic: structure first, then refinement, then scale. Every platform gets the same discipline: measurement integrity, conversion quality focus, and consistent optimization cycles. Conversion tracking is not an add-on—it’s built into how we manage, optimize, and report.
- Audit & tracking foundation: ensure events, conversions, and revenue reporting reflect reality
- Build & align: campaigns matched to intent and funnel stage
- Waste removal: negatives, exclusions, and budget controls that improve efficiency
- Landing page optimization: improve conversion rate and user flow using real behavior data
- Scale: grow budgets based on tracked conversion quality and return
- Report: clear metrics tied to revenue, ROAS, CPA, CPL, and lead outcomes
PPC FAQ
Do you manage multiple ad platforms?
Yes. We manage Google PPC, Google Local Service Ads, Google Merchant Center, YouTube Ads, Facebook Ads, Instagram Ads, TikTok Ads, and Amazon Ads.
What makes VOIGT different from most PPC agencies?
Conversion tracking is built into our process. We track website traffic, user actions/events, landing page performance, and revenue so reporting reflects real outcomes and optimization decisions are based on truth.
Do you work with national and worldwide eCommerce brands?
Yes. Our paid media frameworks support national and worldwide eCommerce operations across platforms and regions.
Want a PPC Performance Audit?
We’ll identify wasted spend, tracking gaps, quick wins, and the highest-impact opportunities to improve return across your paid channels.