Website migrations can either unlock growth or silently destroy performance. VOIGT manages migrations for national and worldwide eCommerce brands and service-based businesses with a focus on SEO preservation, clean data transfer, and tracking continuity. We treat migration as a controlled project with planning, validation, and post-launch stabilization.
- SEO Preservation: protect rankings with structured URL mapping
- Data Integrity: move products, pages, and content without breakage
- Continuity: keep analytics, conversion tracking, and attribution intact
Types of Website Migrations
Migrations take different forms depending on your platform and growth goals. We support both full platform moves and structured rebuilds.
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Platform Migration
Moving between systems (Shopify, WordPress, WooCommerce, BigCommerce, Wix, Squarespace, GoDaddy). -
Domain Migration
Switching domains, rebranding, or consolidating multiple sites into one. -
Theme / Rebuild Migration
Full rebuilds where URLs and page structure may change. -
Catalog Migration
Moving product catalogs, collections, SKUs, and related data.
Our Migration Process
Successful migrations require planning and control. We run migrations with staged checkpoints so issues are identified before they impact customers or rankings.
- Pre-migration audit and inventory of pages, products, and data
- URL mapping plan and redirect strategy
- Migration staging and validation testing
- Launch checklist and go-live support
- Post-launch monitoring and stabilization
SEO & Redirect Strategy
Most migration damage comes from broken URLs, missing redirects, and inconsistent page structure. We protect performance through structured mapping and validation.
What We Protect
- High-performing pages and indexed URLs
- Internal linking and navigation structure
- Metadata and heading hierarchy
- Existing keyword relevance and page intent
How We Prevent Loss
- One-to-one URL mapping whenever possible
- Redirect implementation and testing
- Fixing broken links and missing pages
- Post-launch crawl and error monitoring
Data, Content & Catalog Migration
Migration is more than moving “pages.” We manage the details that protect conversion and usability—especially for national and worldwide eCommerce brands.
- Product data, collections, SKUs, variants, and images
- Page content, navigation, and site structure
- Policy pages, FAQs, and trust elements
- Forms, lead routing, and conversion paths
Tracking & Analytics Continuity
Migration should not break reporting. We ensure tracking continues so traffic sources, user behavior, leads, and revenue stay measurable.
- Analytics and conversion tracking continuity
- Event tracking for key actions (forms, calls, purchases)
- Attribution support for SEO, PPC, and paid social
- Validation of post-launch tracking accuracy
Post-Launch Stabilization
The first days after launch are when issues appear. We monitor, stabilize, and resolve problems quickly to protect performance.
- Redirect validation and broken link fixes
- Indexing and crawl error monitoring
- Performance and speed checks
- Conversion flow validation and bug resolution
Website Migration FAQ
Can you migrate from WordPress to Shopify (or vice versa)?
Yes. We manage migrations across Shopify, WordPress, WooCommerce, BigCommerce, Wix, Squarespace, and GoDaddy.
Will a migration hurt SEO?
It can if done incorrectly. We use URL mapping, redirects, and post-launch monitoring to protect rankings.
Do you ensure tracking continues after launch?
Yes. Tracking continuity is part of our migration process so reporting remains accurate.
Planning a Website Migration?
Let’s migrate your site with control, stability, and performance protection.